How to Get Your Music
on Kuwo
Reach mainland China's music and long-form audio listeners
Kuwo rounds out the Tencent Music Entertainment trio alongside QQ Music and Kugou, with a catalog that extends into audiobooks and long-form audio content in addition to standard music streaming — giving it a slightly broader audio-app identity than a pure music service.
Delivery Time
7-14 Days
Payout Model
Pro-rata streaming splits
Reach
Mainland China
Kuwo Features
Tips to Succeed on Kuwo
Include Kuwo alongside QQ Music and Kugou for complete Tencent Music Entertainment coverage — the three platforms' user bases overlap only partially, so distributing to all three maximizes reach.
Be aware that Kuwo's broader audio-app positioning (music plus audiobooks and long-form content) means its discovery surfaces may differ slightly from a pure-music competitor.
Plan for mainland China's typically longer delivery and content-review timelines when this market matters to your release schedule.
Frequently Asked Questions
Is Kuwo part of the same company as QQ Music?
Yes, Kuwo, QQ Music, and Kugou are all part of Tencent Music Entertainment, though each operates as a distinct app with its own user base and features.
Does Kuwo cost extra to distribute to?
No, Kuwo is included in DistroVibe's standard global distribution at no additional cost.
Why would I need Kuwo if I'm already on QQ Music?
Even within the same parent company, Kuwo, QQ Music, and Kugou retain meaningfully different user bases, so distributing to all three genuinely extends your reach within mainland China rather than duplicating the same audience.
Ready to distribute to Kuwo?
Start from $1.99/month, keep 100% of your royalties, and reach 450+ stores including Kuwo.
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