How to Get Your Music
on Kugou
Reach one of mainland China's largest music audiences through karaoke and live features
Kugou distinguishes itself within the Tencent Music Entertainment group through deep karaoke integration and live-streaming features layered on top of standard streaming — closer to a full entertainment app than a pure music player. Its audience skews toward a broad, engaged mainstream Chinese listener base that overlaps with, but isn't identical to, QQ Music's.
Delivery Time
7-14 Days
Payout Model
Pro-rata streaming splits
Reach
Mainland China
Kugou Features
Tips to Succeed on Kugou
Distribute to Kugou as part of a full Tencent Music Entertainment strategy alongside QQ Music and Kuwo, since covering all three maximizes reach across mainland China's largest streaming ecosystem.
Consider how your track might function in a karaoke setting, given Kugou's genuine strength in this feature area compared to most Western streaming platforms.
Plan for mainland China's typically longer content review and delivery timelines when this market is part of your release strategy.
Frequently Asked Questions
How is Kugou different from QQ Music and Kuwo?
All three sit under Tencent Music Entertainment and share significant catalog overlap, but each has a distinct app identity and user base — Kugou is particularly known for its karaoke and live-streaming features layered on top of standard music streaming.
Is Kugou included in standard DistroVibe distribution?
Yes, Kugou is part of DistroVibe's standard global distribution network at no additional cost, with the same 100% royalty pass-through as every other DSP.
Does Kugou support karaoke for any release?
Kugou's karaoke functionality depends on Kugou's own platform features and rights processing; standard audio distribution through DistroVibe makes your release available in Kugou's catalog, and karaoke-specific functionality is managed on Kugou's side.
Ready to distribute to Kugou?
Start from $1.99/month, keep 100% of your royalties, and reach 450+ stores including Kugou.
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