How to Get Your Music
on Bilibili
Reach mainland China's most engaged video community around music and ACG culture
Bilibili functions as something between YouTube and a dedicated fan community platform, with an audience deeply invested in ACG (anime, comics, games) culture, music remixes, covers, and vocaloid content specifically. For artists whose music fits that aesthetic — or whose tracks get picked up for remixes and covers by Bilibili's creator community — it's a genuinely high-engagement discovery channel within mainland China.
Delivery Time
7-14 Days
Payout Model
Licensed video usage split
Reach
Mainland China
Bilibili Features
Tips to Succeed on Bilibili
If your music has any connection to anime, gaming, or vocaloid-adjacent aesthetics, Bilibili's community is disproportionately likely to engage with covers, remixes, and reaction content built around your track.
Understand that a large part of Bilibili's value for music comes from creator-driven content (remixes, AMVs, covers) rather than a listener directly streaming your official release, similar in spirit to how TikTok works but with a different cultural core.
Pair Bilibili distribution with your broader mainland China footprint (QQ Music, Kugou, NetEase Cloud Music) for full regional coverage.
Frequently Asked Questions
Is Bilibili a music streaming service?
Not primarily — it's a video platform with a large, engaged community that includes significant music, remix, and ACG (anime/comics/games) culture content, making it a discovery and licensing channel distinct from a pure on-demand DSP.
Do I get paid for usage of my music on Bilibili?
Yes, licensed usage on Bilibili generates royalties that are collected and passed through via your DistroVibe wallet, reported separately from standard streaming royalty cycles.
Is Bilibili worth it if my music isn't ACG-related?
It's included in every DistroVibe release at no extra cost. The strongest engagement is around ACG-adjacent and remix-friendly music, but the platform's broader video community can surface other genres as well.
Ready to distribute to Bilibili?
Start from $1.99/month, keep 100% of your royalties, and reach 450+ stores including Bilibili.
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